Posted by Samantha Lanzarone on Thu, Aug 19, 2010 @ 10:21 AM
First Major Championship Win for Penta TP Ball, Second for R9 SuperTri Driver
CARLSBAD, Calif. (August 16, 2010) – For the second consecutive year a member of the TaylorMade Tour Staff captured the year’s most exciting major championship. Last year, Y.E. Yang outdueled the No. 1 player in the world to win the PGA Championship at Hazeltine. This year, Martin Kaymer sunk a clutch, 15-foot par-putt on the 72nd hole to qualify for a three-hole playoff, then went par-birdie-bogey to win by a shot.
Kaymer’s victory was the second in a major championship for the R9 SuperTri driver, following Paula Creamer’s U.S. Women’s Open win last month, and the first in a major championship for the Penta TP ball.
“I was not so calm in the last round to be honest,” Kaymer said. “The last four or five holes I was quite nervous to be honest. But I played solid golf. My short game was very good today. It was important that I could save pars the last few holes.”
“I was never really expecting myself to win here on Sunday. I know that I had a chance, but, you know, majors, they are a little bit different than normal golf tournaments that we play week to week.”
What’s in Kaymer’s Bag:
R9 SuperTri 8.5° driver
R9 3-wood 13°
Burner 5-wood 17.5°
rac MB 3-iron through PW
rac SW 54°
TP xFT LW 58°
TaylorMade’s Penta TP ball
adidas Golf adiPure footwear
TaylorMade Tour Preferred glove
Notable
- Kaymer’s Penta TP balls are numbered “59″ for the lowest round he’s shot in competition,
- The win secured Kaymer’s position, on points, on Europe’s 2010 Ryder Cup team.
- The win makes Kaymer a lock to finish in the top 125 on the PGA Tour money list, guaranteeing him his tour card in 2011.
- TaylorMade ranked No. 1 in drivers, No. 2 in golf balls at Whistling Straits
- 36 worldwide tour victories for TaylorMade drivers in 2010
Posted by Samantha Lanzarone on Thu, Aug 19, 2010 @ 10:20 AM
Ideal for Seniors and Women Seeking Increased Distance
Engineered to Launch the Ball High and Long with Remarkable Ease, Burner SuperLaunch Now More Forgiving Than Ever
CARLSBAD, Calif. (August 16, 2010) – The Burner SuperLaunch iron is a super game-improvement iron engineered to effortlessly launch the ball high and long, promoting increased distance. It’s also the most forgiving TaylorMade iron ever, resulting in straighter, longer shots on mis-hits. Burner SuperLaunch irons are a fantastic choice for mid- to high-handicappers, especially those with slower swing speeds, and for women and seniors.
“The overwhelmingly positive results we’ve witnessed at demo days and iron fittings all over the country confirm the performance of the Burner SuperLaunch iron for the types of players for whom it’s targeted,” said Brian Bazzel, TaylorMade’s manager of iron product creation. “The extra-wide multi-functional sole and ultra-low CG enables slower swingers to achieve remarkable distance results. The difference in trajectory alone for our target audience has been remarkable – again and again we’re seeing players launch the ball higher and keeping the ball in the air longer. The Burner SuperLaunch iron is making golf fun again for many, many golfers.”
To make the Burner SuperLaunch even more appealing, TaylorMade is introducing the Burner SuperLaunch Iron and Rescue Set, consisting of six irons and two new SuperLaunch Rescue hybrids. (The complete set of eight Burner SuperLaunch irons is also still available.)
Burner SuperLaunch Rescue Hybrids Replace the 3-iron and 4-iron
In the Burner SuperLaunch Iron and Rescue set, the 3-iron and 4-iron are replaced by a pair of Burner SuperLaunch Rescue hybrids (choice of 3, 4 or 5). Burner SuperLaunch Rescue hybrids boast improved SuperFast technology, a triangular high-MOI clubhead and TaylorMade’s Ultra-Thin Wall Technology. They also incorporate Burner SuperFast Technology to promoting more swing speed, more ball speed and more distance, making them up to 8 yards longer than the Burner 08 Rescue, according to TaylorMade testing. In addition to their distance benefits, Burner SuperLaunch Rescues are also exceptionally forgiving and easy to hit, with a low, precision-placed center of gravity to help generate a high launch angle.
Burner SuperLaunch Irons Specially Engineered to Promote Distance at Slower Swing Speeds
Burner SuperLaunch irons are engineered to deliver tremendous forgiveness from end-to-end (heel to the toe) and top to bottom (topline to leading edge). In fact, it’s the most forgiving, highest-MOI iron that TaylorMade has ever created. That makes it a great iron for high-handicappers. Burner SuperLaunch irons feature a wide, multifunctional sole that’s key to establishing the low and deep CG location that makes every one of these irons so easy to get high in the air. However, each sole is strategically beveled to reduce the degree of interaction with the turf. That means you get the low-deep CG-positioning benefits of a large sole, yet it plays like a much smaller, narrower sole. The substantial topline contributes to the exceptional stability and forgiveness. TaylorMade engineers cambered the topline’s rearward edge to give it a downward slant, resulting in a more dynamic appearance.
Progressive face thickness throughout the set has the thinnest faces in the long-irons for higher COR, faster ball speed and better weight distribution and thicker faces in the short-irons for better feel. Inverted Cone Technology in every Burner SuperLaunch iron helps expand the area of the clubface that delivers fast ball speed to promote more distance on off-center hits.
Of course, the most critical performance benefit of Burner SuperLaunch irons is how easily they launch the ball and how high they launch the ball. Slower swingers will find it a breeze to launch these irons on an extremely high flight and with the spin necessary to keep the ball in the air long enough to achieve significant added carry, and when the ball comes down it will land steeply and softly.
New Groove Design
Burner SuperLaunch irons incorporate a new TaylorMade groove design that conforms to the USGA’s new ruling on grooves, which will be enforced in high-level competition starting in 2010 and in recreational golf starting in 2024.
Set Makeup, Pricing and Availability
Burner SuperLaunch irons and Rescues are offered in four shaft flexes – S, R, M, L. Ladies’ Burner SuperLaunch clubs feature an attractive purple color palette. The standard Burner SuperLaunch Iron and Rescue Set includes 5-iron through pitching wedge and two Rescues (choice of 3, 4, or 5) offered at a street price of $699 with steel shafts in the irons and $799 with graphite shaft in the irons (Burner SuperLaunch Rescues are available in graphite shafts only). An additional Rescue (3, 4, or 5), 3-iron, sand wedge and attack wedge are also offered separately (Rescue street price $139 per club, wedge street price $75 per club). The Burner SuperLaunch Iron and Rescue Set are available at retail now.
Posted by Samantha Lanzarone on Wed, Jul 07, 2010 @ 02:34 PM
TaylorMade Introduces R9 SuperDeep TP
A Pure Player's Driver Descended from the Legendary 300 Tour and R510 TP
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CARLSBAD, Calif. (May 19, 2010) – TaylorMade, the No. 1 driver brand in golf, proudly introduces the R9™ SuperDeep TP, a pure player's driver descended from the 300 Tour and R510 TP, both legendary among tour pros and highly skilled players.
The R9 SuperDeep TP driver is engineered to promote a mid launch-angle and low spin-rate for strong swingers who tend to launch the ball too high and with too much spin with other drivers. The ultra-deep clubface (2.55 inches tall) is the deepest of any TaylorMade driver ever, and the head height is equal to the USGA limit (2.8 inches). The head is also more compact from heel to toe than other drivers like R9 SuperTri and Burner® SuperFast. This gives R9 SuperDeep TP a lower MOI which, combined with its forward CG location makes it more workable for players who like to shape their tee shots.
Its combination of Flight Control Technology (FCT) and Movable Weight Technology™ gives you a choice of 448 possible launch condition combinations. R9 SuperDeep TP comes equipped with Aldila's new R.I.P. graphite shaft with Reverse Interlaminar Placement technology, which delivers low torque while promoting increased hoop strength and increased tip stability.
Appearance-wise, R9 SuperDeep features an all-black finish, including the clubface, and includes TaylorMade's famous TP logo on the toe, and comes with an all-black headcover with magnetic closure.
"This driver isn't for everybody," said Tom Olsavsky, TaylorMade senior director of metalwood development. "It was created for the select few who generate a rare combination of high clubhead speed, high clubhead control and high smash factor. If you're that player, this is the driver you've been waiting for."
The R9 SuperDeep TP driver is available in three right-handed lofts (8.5, 9.5, and 10.5) and one left-handed loft (9.5). Three R.I.P. shaft flexes – R (60 grams), S (70 grams), X (70 grams). It includes a TP case with an R9 torque wrench (to adjust the FCT position and remove and install MWT® weights) and eight MWT weights: 1-gram, 4-gram, 6-gram, 8-gram, 10-gram, 12-gram, 14-gram and 16-gram. Availability starts on May 15, 2010 at a street price of $599.
Posted by Samantha Lanzarone on Wed, Jul 07, 2010 @ 02:31 PM
TaylorMade Introduces Burner® SuperFast TP
Sleek Black Finish and Tour Preferred Face Alignment Combined with Burner SuperFast’s Aerodynamic Head
CARLSBAD, Calif. (May 18, 2010) – TaylorMade Golf is launching a TP version of its popular Burner SuperFast driver. Available to tour pros since March, the Burner SuperFast TP has been put in play by Retief Goosen, Y.E. Yang, Rory Sabbatini, Mike Weir, Pat Perez, Jason Day, Fred Funk, Justin Rose and Vaughn Taylor. Yang used it in April to win the Volvo China Open on the European Tour.
"The players who have put Burner SuperFast TP in play have done so mostly because they're getting more ball speed and distance with it," said Keith Sbarbaro, TaylorMade's vice president of tour operations. "The aerodynamics of the head promote more clubhead speed, and the big face and high MOI allow them to go after the ball more. Vaughn Taylor has never been considered a long hitter. A player came to our tour trailer and asked for a Burner SuperFast TP because he couldn't believe how far Vaughn was hitting it past him in a practice round."
The Burner SuperFast TP features a fast, aerodynamic head shape, expansive clubface and slightly open clubface alignment. The inner side of the clubface incorporates TaylorMade's renowned Inverted Cone Technology, which promotes faster ball speed on off-center hits. The Burner SuperFast TP driver also incorporates TaylorMade's proven Dual-Crown technology, which both lowers and pulls back the center of gravity to promote a higher launch angle and less spin. Introduced in the TaylorMade Tour Burner driver two years ago, and also used in the Burner 09, Dual Crown technology is tremendously valuable. The Burner SuperFast TP driver is finished entirely in black, including the sole and clubface, and features a tour-inspired crown graphic and the famous TP logo on the toe.
New Matrix Shaft Configuration Promotes Piercing Ball Flight
Also critical to the Burner SuperFast TP driver's performance are its new Matrix shaft configurations, which promote a piercing, Tour-like ball flight and a stable feel. The Matrix HD6 (65 grams) shaft is in the S and X flexes, while the Matrix XCON 5 (54 grams) is the standard R-flex shaft. At 46.0" in length, Burner SuperFast automatically promotes a wide swing arc to promote increased clubhead speed. Available in three right-handed lofts (8.5, 9.5, 10.5) and one left-handed (9.5). Availability begins on May 15, 2010 at a street price of $299.
Posted by Samantha Lanzarone on Wed, Jul 07, 2010 @ 02:28 PM
adidas Golf Announces Selection Of Two Candidates Set To Compete In The Ultimate Job Interview As Part of “Wear In The World Adventure2″
Applicants from Green Bay, Wisconsin and Portland, Oregon are Chosen from Hundreds of Candidates; 50 Day Journey Spanning Nine Countries Begins June 25 with Winner Being Considered for Social Media Catalyst Position at TaylorMade-adidas Golf Company
CARLSBAD, Calif. (June 17, 2010) – Last month adidas Golf partnered with Yahoo! HotJobs, a leading online resource for job seekers and recruiters, to open up a search for two candidates who would participate in a head-to-head showdown as part of a globetrotting golf adventure taking them to nine countries on three continents over 50 days. After more than 1.1 million searches for this unique position, countless hours of sifting through resumes, and difficult internal decisions, adidas Golf has selected the two applicants who will participate in its "Wear in the World Adventure2" with the winner earning a chance to cbecome the company's new social media catalyst.
The applicants selected:
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Steven Olsen | Green Bay, WI
Steven Olsen was born and raised in Green Bay, Wisconsin and currently resides in Madison. He has a background in marketing, public relations and social media trends having worked as an account coordinator at marketing agency. Steven caddied for 10 years and won the Chick Evans Caddie Scholarship and received a four-year full tuition and housing scholarship to the University of Wisconsin in Madison. Steven has played golf since he was two years old and has a six handicap. Like all cheese heads, Steven is an avid Green Bay Packers fan. Steven said that he has never traveled outside North America and is looking forward to experiencing new cultures through the adidas Golf Wear in the World adventure.
Follow Steve:
FaceBook: www.facebook.com/SteveWITW
Twitter: www.twitter.com/SteveWITW
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Chris Dukeminier | Portland, OR
Chris Dukeminier is a true Oregonian through and through. He was born and raised in Eugene and currently lives in Portland. Chris recently graduated from the University of Oregon where he double majored in Business Administration and Economics. Shortly after, he received his Masters of Business Administration from Oregon. Dukeminier has experience in marketing, public relations and digital advertising. Chris was a member of the Oregon golf team which explains his 1-handicap. Outside of work and golf, Chris also enjoys football and wakeboarding. According to Chris, the adidas Golf Wear in the World interview is a unique opportunity to step out of his box and challenge himself. He admits that he doesn’t know what to expect, but says he welcomes the competition and will not lose due to lack of effort.
Follow Chris:
FaceBook: www.facebook.com/cdukeWITW
Twitter: www.twitter.com/ChrisWITW
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"Thanks to our partner Yahoo! HotJobs, we were able to conduct a comprehensive search for the best candidate who was passionate about golf and social media," said Harry Arnett, vice president of brand and marketing for adidas Golf and Ashworth Golf. "After reviewing Steven and Chris' submission videos, writing samples and one-on-one interviews, the choice became clear that they were the best candidates based on their creativity, unique talents, abilities and most importantly, love for the game of golf. We are excited for them to embark on what promises to be one of the best experiences of their lives."
The journey begins June 15 at the TaylorMade-adidas Golf's headquarters in Carlsbad, CA where Olsen and Dukeminier will be trained and fit for TaylorMade and adidas Golf equipment, apparel and footwear. The pair will then fly to the adidas Group headquarters in Herzogenaurach, Germany on June 25, which will mark the start of their 50-day, nine-country job interviews.
During their trip, Olsen and Dukeminier will also be tasked with creating compelling content through Twitter, Facebook, YouTube and other social media channels highlighting their adventures and building loyal followers during their trip. In addition to golf outings with adidas Golf's PGA, European and Asian Tour Professionals, the finalists will also sightsee and experience the various local cultures and activities. Some of their activities will include: touring the global headquarters of adidas Group in Herzogenaurach, Germany and take part in the World Cup Party while there, participate in activities around the British Open and experience the newly opened Old MacDonald course at Bandon Dunes, Oregon. They will also be accompanied by an adidas Golf employee based out of the South Africa office, Aaron Russell, who will "host" the competition and ensure seamless travel between locations. A small camera crew will document the entire trip and feed it back to: www.adidasgolf.com/wearintheworld.
From Germany, the applicants will make their way to the following locations where they will play some of the most extreme golf courses and compete in a series of challenges ranging from problem solving, leadership, marketing and budget management that will test their fortitude off the golf course. The journey will culminate with a finale planned at the Old MacDonald course at Bandon Dunes, Oregon the week of August 10.
Locations include:
June 26 – Germany
July 5 – Norway
July 10 – Scotland
July 16 – Dubai, UAE
July 21 – Thailand
July 26 – South Korea
July 31 – Japan
August 5 – Canada
August 10 – Oregon
Seven months ago, adidas Golf launched its first edition of "Wear in the World" and sent two employees on a 31-day adventure in the Southern Hemisphere to prove that adidas Golf apparel powered by COOLMAX® Extreme performance fabric, and its industry-leading footwear, would stand up against the world's most extreme golf conditions allowing golfers to perform at their best regardless of what mother nature throws at them. To see highlights from this edition, click here.
"The last adventure was a unique way for us to validate our industry leading products and the performance technologies found in our apparel and footwear," added Arnett. "While we look forward to seeing how these technologies withstand the extreme conditions found throughout this adventure, our objective is to find ourselves a passionate golfer who is savvy in social media and can contribute to our team."
The main sponsor for "Wear In The World Adventure2" is COOLMAX® fabric.
About COOLMAX®: adidas Golf apparel features COOLMAX® Extreme performance fabric. COOLMAX® fabric is engineered to maximize performance, with scientifically designed microfibers improving airflow to the skin to reduce a golfer's temperature. In addition, its highly breathable and durable construction wicks moisture away from the skin for quick evaporation and fast drying, and its mesh ventilation is strategically positioned in critical heat zones for maximum temperature control and comfort. "We always welcome the challenge to put COOLMAX® EXTREME Performance fabrics to the test and we are delighted to be part of this new and exciting journey with adidas Golf apparel," says Julien Born, INVISTA apparel's global segment director for Activewear and Outdoor Apparel. "A long journey across several continents and under harsh weather conditions is a great format to demonstrate one of the key characteristics of COOLMAX® EXTREME Performance fabrics made of engineered fibers with micro channel cross sections: long-lasting moisture management that cannot be washed off."
Posted by Samantha Lanzarone on Fri, Oct 09, 2009 @ 09:34 AM
The TaylorMade-adidas Golf Company's top PGA TOUR Professionals visited Reynolds Plantation this week to film commercials and take photographs for their 2010 advertising campaigns.
Pros such as Sean O'Hair, Sergio Garcia, Justin Rose, Mike Weir, Retief Goosen, Kenny Perry and Paula Creamer, were filmed at Bob Cupp's Plantation Course and at Tom Fazio's National Course during the three-day shoot.
A few lucky Reynolds Plantation residents were even "ambushed" by one of Reynolds Plantation's newest members, Sean O'Hair, who was enjoying a short break from the filming. They played a hole with the three-time TOUR winner, as O'Hair showed off TaylorMade's new golf ball, called the Penta.
"Access to 117 distinctive holes of golf surrounded by incredible natural beauty makes Reynolds Plantation the ideal setting to shoot our commercials," says Robin English of TaylorMade-adidas Golf. "Very few places in the world offer such variety of golf all in one location and we are thrilled to have such a stunning backdrop for our advertising."
"We have been honored to host TaylorMade-adidas at Reynolds Plantation to film its advertising on four different occasions," says Bob Mauragas, vice president of golf operations. "It is a pleasure to be associated with a brand like TaylorMade-adidas that seeks the highest quality, continuously strives for innovation and shares our passion for excellence."
While on-site for the filming, the pros stayed at The Ritz-Carlton Lodge, Reynolds Plantation.
"The combination of world class golf and lodging just over an hour from Atlanta makes this a convenient location to assemble following THE TOUR Championship at East Lake," says English. "Although a shoot of this size requires a great deal of work, the pros and crew still find time to enjoy all that Reynolds Plantation has to offer."
The relationship between TaylorMade and Reynolds Plantation was solidified two years ago when TaylorMade opened its first Kingdom away from company headquarters in Carlsbad, Calif. The Kingdom is "where the pros go" to work on their game and to have clubs custom-fit and custom-built to their specifications.