TaylorMade Chooses Reynolds Plantation as location for 2010 commercials and print ads
Posted by Samantha Lanzarone on Fri, Oct 09, 2009 @ 09:34 AM
The TaylorMade-adidas Golf Company's top PGA TOUR Professionals visited Reynolds Plantation this week to film commercials and take photographs for their 2010 advertising campaigns.
Pros such as Sean O'Hair, Sergio Garcia, Justin Rose, Mike Weir, Retief Goosen, Kenny Perry and Paula Creamer, were filmed at Bob Cupp's Plantation Course and at Tom Fazio's National Course during the three-day shoot.
A few lucky Reynolds Plantation residents were even "ambushed" by one of Reynolds Plantation's newest members, Sean O'Hair, who was enjoying a short break from the filming. They played a hole with the three-time TOUR winner, as O'Hair showed off TaylorMade's new golf ball, called the Penta.
"Access to 117 distinctive holes of golf surrounded by incredible natural beauty makes Reynolds Plantation the ideal setting to shoot our commercials," says Robin English of TaylorMade-adidas Golf. "Very few places in the world offer such variety of golf all in one location and we are thrilled to have such a stunning backdrop for our advertising."
"We have been honored to host TaylorMade-adidas at Reynolds Plantation to film its advertising on four different occasions," says Bob Mauragas, vice president of golf operations. "It is a pleasure to be associated with a brand like TaylorMade-adidas that seeks the highest quality, continuously strives for innovation and shares our passion for excellence."
While on-site for the filming, the pros stayed at The Ritz-Carlton Lodge, Reynolds Plantation.
"The combination of world class golf and lodging just over an hour from Atlanta makes this a convenient location to assemble following THE TOUR Championship at East Lake," says English. "Although a shoot of this size requires a great deal of work, the pros and crew still find time to enjoy all that Reynolds Plantation has to offer."
The relationship between TaylorMade and Reynolds Plantation was solidified two years ago when TaylorMade opened its first Kingdom away from company headquarters in Carlsbad, Calif. The Kingdom is "where the pros go" to work on their game and to have clubs custom-fit and custom-built to their specifications.