The Kingdom at Reynolds Plantation
TaylorMade Introduces Burner® SuperLaunch Iron and Rescue® Set
Posted by Samantha Lanzarone on Aug 9, 2010
Ideal for Seniors and Women Seeking Increased Distance
Engineered to Launch the Ball High and Long with Remarkable Ease, Burner SuperLaunch Now More Forgiving Than Ever
CARLSBAD, Calif. (August 16, 2010) – The Burner SuperLaunch iron is a super game-improvement iron engineered to effortlessly launch the ball high and long, promoting increased distance. It’s also the most forgiving TaylorMade iron ever, resulting in straighter, longer shots on mis-hits. Burner SuperLaunch irons are a fantastic choice for mid- to high-handicappers, especially those with slower swing speeds, and for women and seniors.
“The overwhelmingly positive results we’ve witnessed at demo days and iron fittings all over the country confirm the performance of the Burner SuperLaunch iron for the types of players for whom it’s targeted,” said Brian Bazzel, TaylorMade’s manager of iron product creation. “The extra-wide multi-functional sole and ultra-low CG enables slower swingers to achieve remarkable distance results. The difference in trajectory alone for our target audience has been remarkable – again and again we’re seeing players launch the ball higher and keeping the ball in the air longer. The Burner SuperLaunch iron is making golf fun again for many, many golfers.”
To make the Burner SuperLaunch even more appealing, TaylorMade is introducing the Burner SuperLaunch Iron and Rescue Set, consisting of six irons and two new SuperLaunch Rescue hybrids. (The complete set of eight Burner SuperLaunch irons is also still available.)
Burner SuperLaunch Rescue Hybrids Replace the 3-iron and 4-iron
In the Burner SuperLaunch Iron and Rescue set, the 3-iron and 4-iron are replaced by a pair of Burner SuperLaunch Rescue hybrids (choice of 3, 4 or 5). Burner SuperLaunch Rescue hybrids boast improved SuperFast technology, a triangular high-MOI clubhead and TaylorMade’s Ultra-Thin Wall Technology. They also incorporate Burner SuperFast Technology to promoting more swing speed, more ball speed and more distance, making them up to 8 yards longer than the Burner 08 Rescue, according to TaylorMade testing. In addition to their distance benefits, Burner SuperLaunch Rescues are also exceptionally forgiving and easy to hit, with a low, precision-placed center of gravity to help generate a high launch angle.
Burner SuperLaunch Irons Specially Engineered to Promote Distance at Slower Swing Speeds
Burner SuperLaunch irons are engineered to deliver tremendous forgiveness from end-to-end (heel to the toe) and top to bottom (topline to leading edge). In fact, it’s the most forgiving, highest-MOI iron that TaylorMade has ever created. That makes it a great iron for high-handicappers. Burner SuperLaunch irons feature a wide, multifunctional sole that’s key to establishing the low and deep CG location that makes every one of these irons so easy to get high in the air. However, each sole is strategically beveled to reduce the degree of interaction with the turf. That means you get the low-deep CG-positioning benefits of a large sole, yet it plays like a much smaller, narrower sole. The substantial topline contributes to the exceptional stability and forgiveness. TaylorMade engineers cambered the topline’s rearward edge to give it a downward slant, resulting in a more dynamic appearance.
Progressive face thickness throughout the set has the thinnest faces in the long-irons for higher COR, faster ball speed and better weight distribution and thicker faces in the short-irons for better feel. Inverted Cone Technology in every Burner SuperLaunch iron helps expand the area of the clubface that delivers fast ball speed to promote more distance on off-center hits.
Of course, the most critical performance benefit of Burner SuperLaunch irons is how easily they launch the ball and how high they launch the ball. Slower swingers will find it a breeze to launch these irons on an extremely high flight and with the spin necessary to keep the ball in the air long enough to achieve significant added carry, and when the ball comes down it will land steeply and softly.
New Groove Design
Burner SuperLaunch irons incorporate a new TaylorMade groove design that conforms to the USGA’s new ruling on grooves, which will be enforced in high-level competition starting in 2010 and in recreational golf starting in 2024.
Set Makeup, Pricing and Availability
Burner SuperLaunch irons and Rescues are offered in four shaft flexes – S, R, M, L. Ladies’ Burner SuperLaunch clubs feature an attractive purple color palette. The standard Burner SuperLaunch Iron and Rescue Set includes 5-iron through pitching wedge and two Rescues (choice of 3, 4, or 5) offered at a street price of $699 with steel shafts in the irons and $799 with graphite shaft in the irons (Burner SuperLaunch Rescues are available in graphite shafts only). An additional Rescue (3, 4, or 5), 3-iron, sand wedge and attack wedge are also offered separately (Rescue street price $139 per club, wedge street price $75 per club). The Burner SuperLaunch Iron and Rescue Set are available at retail now.