The Kingdom at Reynolds Plantation
TaylorMade Golf Unveils "All-White" Tour Truck at Farmers Insurance Open
Posted by Samantha Lanzarone on Jan 26, 2011
New Look Honors the Official Tour Launch of the R11 and Burner SuperFast 2.0 Drivers
CARLSBAD, Calif. (January 24, 2011) — This week at the Farmers Insurance Open in San Diego, TaylorMade's iconic PGA Tour Van will boast a new look, having also received an "all-white" makeover to parallel the brand's exciting new R11 and Burner SuperFast 2.0 drivers, both with distinctive white clubheads.
Players have quickly gravitated to the all-white equipment, with more than 30 players switching to the R11 or the SuperFast 2.0 driver.*
"The response to our new white drivers has been incredible and we wanted to carry on the 'white-out' theme with our Tour Truck, which provides service to the best players in the world," said Keith Sbarbaro, vice president of tour operations. "Just like our white drivers stand out amongst the black heads of our competitors, so will our white truck stand out amongst the others."
A vehicle that already commands attention at PGA Tour events due to its comfortable size and stealth appearance, TaylorMade's state-of-the-art mobile workshop is manned by four to five technicians who travel weekly with the PGA Tour to service the equipment needs of the world's best players. It is estimated that the van travels 40,000 miles per year spanning roughly 35 PGA Tour events.
Before the start of the 2009 PGA Tour season, the truck received a complete interior and exterior redesign to meet the demands of a growing line-up of Tour Staff professionals. Featuring a stealth new look, the van was equipped with flat-screen televisions, WiFi Internet, speakers, a secluded office for player meetings, sliding doors, additional storage space and more. To date, the TaylorMade tour van is one of the most robust and exciting vans seen on the PGA Tour.
This week at Torrey Pines, the tour truck team will wear all white in support of the official Tour launch of the new R11 and Burner SuperFast 2.0 drivers.
*Darrell survey combined driver brand counts for Hyundai TOC, Sony Open and Bob Hope Classic.