The Kingdom at Reynolds Plantation
TaylorMade Introduces New Ghost Series Putters with PURE ROLL Technology
Posted by Samantha Lanzarone on May 23, 2011
Re-Branded Corza Ghost and Four New Models Available Now at Retail
CARLSBAD, Calif. (April 12, 2011) – Following the success of the original Corza Ghost, a "golf ball" white colored mallet which was used two to capture two wins on the PGA Tour in 2010, TaylorMade Golf is proud to introduce the all-new Ghost series putters. The new lineup consists of three models – TM-110 (blade style), TM-770 (mid-mallet) and the TM-880 (small mallet) – each equipped with our PURE ROLL titallium face insert.
The new TaylorMade Ghost series putters were inspired by the immense Tour success achieved by the Corza Ghost and TM-110 Ghost models in the past 12 months, as the products combined to win multiple events worldwide including twice on the PGA Tour. The TM-110, in particular, gained vast notoriety and Tour adoption following TaylorMade-adidas Tour Staff professional Paula Creamer's victory at the 2010 U.S. Women's Open. All new Ghost series models are engineered with four degrees of loft under the advisement of PGA Tour coach and TaylorMade Tour Staff professional Dave Stockton.
"The new TaylorMade Ghost series brings the technology and science behind the white color and alignment cues from previous models to a wider audience then ever before," said Stockton. "I've never seen a series of putters that are so easy to aim."
The TaylorMade Ghost series has already experienced validation from the game's elite in 2011. Just last week at Augusta National, 10 players used Ghost model putters, including TaylorMade-adidas Golf Tour Staff professional Jason Day, who tied for second using a new Ghost Spider prototype.
PURE ROLL Solves Common Problems with Putter Launch Performance
TaylorMade's patented PURE ROLL face inserts solve two common problems with standard putter launch performance. The first pertains to the loft of the putter face at impact. At impact, the loft of the putter face (typically 4°) lifts the ball off the ground and imparts backspin. When the ball lands, it skids and bounces before forward roll and constant ground contact begin. During this transition, from linear movement to rotational movement, the unpredictable nature of the skid phase of the putt can easily throw the ball off the intended line. Bouncing causes lateral deviation, which leads to missed putts.
Secondly, when effective loft is too low, the putter cannot sufficiently launch the ball cleanly from the depression it rests in on the green. The ball is driven forward or downward into the grass sitting immediately in front of the ball, causing the ball to bounce. Bounce steals momentum, so the ball rolls shorter than intended. Bounce can also cause the ball to deviate from the intended target line, especially if the ball should hit small imperfections on the green.
The composition and construction of the PURE ROLL insert is specially engineered to bring the grooves into direct and active contact with the ball during impact, even on short putts. The grooves in the face also serve in part to strategically soften the insert's structure. Together, these factors make the insert deform at impact, putting the grooves into direct contact with the cover of the ball.
In summation, PURE ROLL inserts help to reduce skidding, promoting precise line and optimum speed control. The result is a smoother roll and better overall performance on the greens.
TaylorMade Corza Ghost
- Mallet sized putter with circular hole creates a vivid secondary alignment aid
- Golf ball white finish stands out against green grass
- Three black, easy-to-see alignment lines
- New PURE ROLL Titallium insert promotes forwardspin and smooth roll
- Tour-proven, winner of multiple worldwide events.
- Available in belly, center and long styles
Ghost TM-110 Tour
- Classic blade-style
- Used to win 2010 Women's U.S. Open
- Golf ball white finish stands out against green grass
- Three black, easy-to-see alignment lines
- New PURE ROLL Titallium insert promotes forwardspin and smooth roll
- Adjustable weight technology to customize feel
Ghost TM-770 Tour
- Mid-mallet putter used by Rory Sabbatini to win 2011 Honda Classic
- Golf ball white finish stands out against green grass
- Three black, easy-to-see alignment lines
- New PURE ROLL Titallium insert promotes forwardspin and smooth roll
- Micro-weight ports to adjust swingweight for custom lengths
Ghost TM-880 Tour
- Small mallet putter
- Golf ball white finish stands out against green grass
- Three black, easy-to-see alignment lines
- New PURE ROLL Titallium insert promotes forwardspin and smooth roll
- Micro-weight ports to adjust swingweight for custom lengths
Availability and Pricing
TaylorMade Ghost series putters PURE ROLL technology allows them to deliver the best roll of their competitive set. In addition, their modern design, which is beautifully complimented by their golf ball white finish, promises to make the TaylorMade Ghost series a favorite for a wide range of players. TaylorMade Ghost series putters are available now at a street price of $159.